Effective, March 1, Patrice Beliard will assume the position of president, Beaute Prestige International (BPI) USA, the U.S division of the Paris-based luxury fragrance company and a division of Shiseido Americas Corporation. He succeeds Nicolas Munafo, who left BPI USA in November 2010. Beliard has held a number of successive positions at Beaute Prestige International, most recently as general manager of BPI’s Italian subsidiary; a position he has held since 2006. He previously led the...